I created a generic survey just to get an idea for the sort of people could reach and what sort of shots they like just so I could get something useful from the survey, I then deleted several questions such as what's your age and gender once I got an idea of my target audience and who I was reaching and focused then on understanding what they like from music videos.
I looked at the audiences responses I got from the first survey to come up with an example target audience there were two main targets, as i'm still undecided whether my target audience is going to male or female I did a voki for both and will take time to decide before I get to into the planning stage but currently i'm undecided who exactly it will be.
I then went and created a mood board showing the alternative rock genre and what the target audience may be like and what they like and listen to based off the survey responses and first hand information obtained by knowing a lot of alternative people and what they are into and what they listen to.
In general I learnt a lot about who my target audience will be and in the end whether I choose to go for a male or female audience won't effort the construction but will effect the response I get in the end. As both genders in this genre like similar things in music videos and are quite similar.
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